Brussels, Belgium, September 10, 2015
Merodis, is proud to announce that it advised the selling shareholders of Qustomer in its sale to ING Belgium.
Qustomer (https://www.qustomer.com), a Brussels-based company employing 12 persons, has gathered more than 1000 retailers and 800.000 users around the same loyalty program. The digital loyalty platform allows customers to collect and redeem loyalty points from shops and other retail outlets using a single physical card with QR code technology or via the Qustomer application on their smartphone. Founded in 2012, the company will continue to be run independently. Qustomer considers this transaction as a stepping-stone to accelerate its growth and expand its range of products.
For ING Belgium (https://www.ing.be), a full subsidiary of ING Group NV a global financial institution of Dutch origins, this transaction is part of a strategy to create a differentiating customer experience in the payments and shopping experience area, both for consumer and merchant clients. It is also part of a strategic priority to serve changing customer needs by working with both internal teams and with outside partners and start-ups. By sharing the same strategic vision, ING and Qustomer will benefit from the natural fit between loyalty and mobile payments.
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